Harvard Journal features breakthrough research from Mayo tech leader
AS the global business world enters a frantic race to implement Artificial Intelligence, a local entrepreneur is making international waves by focusing on the one thing AI cannot replicate: the subconscious mechanics of human emotion and team culture.
Brian Bakeberg, the north Mayo entrepreneur and leadership veteran, has achieved a landmark milestone with his research featured in the prestigious Harvard Brain journal.
His article, 'The Role of Nonconscious Influential Neural Sequences (NINS) in Behavioural Conditioning and Personal Transformation', provides the scientific blueprint for how to rewire the human habits that drive 95% of our daily actions.
BEYOND THE AI HYPE: THE NINS FACTOR
Bakeberg’s research arrives at a critical moment. While AI excels at processing data and automating 'admin', it remains incapable of navigating the complex web of human feelings, trust, and psychological safety that determines a team's success.
The NINS framework validates that organisational culture isn't just a 'vibe' - it is a biological transmission. According to the research, leaders subconsciously transmit neural sequences to their teams, setting the tone for collective values, innovation, and psychological safety. When these sequences are misaligned, the result is 'Diagnostic Fatigue': a state where enterprises are data rich from surveys but action poor in results.
THE PRACTICAL APPLICATION: AN EVEN BETTER PLACE TO WORK
This Harvard validated science serves as the technical 'Medicine' inside the global SaaS platform, An Even Better Place to Work® (bp2w.com).
"The world is rushing toward AI, but we are doubling down on the Human Layer," says Brian, who also serves as the president of the Erris Chamber of Commerce.
"AI can give you an X-ray, but it can’t perform the surgery. Orla and I built An Even Better Place to Work to automate the 'Medicine', giving employees and managers the emotional and scientific tools to fix their own work life friction. We deal in the feelings and interactions that AI simply cannot touch."
AUTOMATING 'COMPASSIONATE ACCOUNTABILITY'
The platform moves beyond the static reports provided by incumbents like Workday or Peakon. Instead, it utilises the NINS logic to drive 'Compassionate Accountability' and 'Co-mapping' strategies the research identifies as essential for changing group level behaviour.
Through its self-managed 'Invisible Coach', the platform provides specific 10 minute activities and 'Collective Celebrations' that allow teams to rewire their dynamics from the bottom up. By automating these interventions, the system allows leaders to transmit positive subconscious patterns without the need for high cost external consultants.
The publication in The Harvard Brain solidifies An Even Better Place to Work as the 'Category King' of the Accredited Transformational Personal Development (ATPD) sector. The Only CPD Accredited Transformation Personal Development SaaS solution in the world.
The Mayo based firm is proving that the future of work isn't just about more technology - it’s about using science to empower the human beings behind the machines and fostering an environment where every team member can contribute their unique best.